Stop Guessing. Start Winning.
Most sales teams operate on hope, habit, and hustle. The best ones? They run on precision. The Sales Performa Framework is your blueprint for building and running a high-performance sales team that never leaves success to chance.
This isn’t just about hitting targets—it’s about aligning every sales action with your company’s values, strategy and long-term vision. Whether you’re reining in chaos or scaling for growth, the Sales Performa Framework gives you the clarity, structure and control to lead your team with intention.
No more guesswork. No more wasted motion. Just a system that works as hard as you do.



Command your sales strategy
At the heart of the Sales Performa Framework is a commitment to aligning your sales process with the broader vision and values of your organisation. An effective sales system shouldn't just perform — it should reflect the ethics, aspirations and strategic direction of your business as well as supporting every person contributing to it. By integrating these elements into a flexible and transparent structure, we empower business owners to confidently steer their teams with intention.
When a shift in direction is needed, our framework ensures you’re equipped to ‘pull the right lever’—making real-time adjustments that stay true to your company’s direction without disrupting your momentum.

The Process - 5 Steps to Success
The Sales Performa Framework Pathway

1. Sales Framework
The Sales Framework translates your business’s financial and ethical aspirations into a clear hierarchy of outcomes, goals, and actions. By aligning strategic objectives with measurable targets, we create a roadmap that guides your team from vision to victory.

2. Process Engineering
We design your ideal sales engine by defining roles, compensation structures and prospecting methods that match your customer and product focus. The result is a reliable, repeatable sales system that accelerates pipeline growth.

3. Capability
We build the human infrastructure of your sales engine by defining or reviewing current sales roles, recruitment strategies and performance rhythms that empower your team to succeed. We also build tailored training calendars and structured meeting plans to empower and give structure to sales manager roles.

4. Tools
We equip your team with tailored resources—account management plans, manager meeting agendas, recruitment checklists, scripts, and workflows—that embed best practices into every interaction. These tools boost consistency, accountability, and confidence across your sales force.

5. Metrics & CRM
Configure CRM for optimal performance, build KPI dashboards, and establish real-time pipeline health monitoring. By tracking the right metrics you’ll quickly spot opportunities, identify gaps and start to make better data-driven decisions.

